Mushie

Founded in 2018 in Houston, Texas by husband-and-wife team Mushie and Levi Feigenson, Mushie is a family-run baby-care brand created to “bring calm to parenthood.” Rooted in Scandinavian minimalism, the company designs modern essentials—silicone bibs, stacking cups, natural-rubber pacifiers, suction dinnerware, organic-cotton textiles and more—that pair muted palettes with everyday practicality. All items are made from food-grade silicone, natural rubber or GOTS-certified organic cotton and are rigorously tested to remain BPA, PVC and phthalate-free. Design work is split between Houston and Sweden, while hallmark products such as the FRIGG pacifier line are manufactured in Denmark to meet strict EU safety standards.

Sustainability lies at the heart of the brand: Mushie favours durable, long-life materials, recyclable FSC-certified packaging and plastic-free shipping wherever possible. In just a few years the start-up has grown into a global name, now stocked by Target, Nordstrom, Amazon and specialty boutiques across 30-plus countries—all while releasing thoughtfully crafted new-parent essentials every season.